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CUSTOMER SATISFACTION: ·          Its about how the product and services offered by the company satisfies the customer need and wants. ·          Or in other words how the product and services meet the expectation of the customer. ·          Customer satisfaction=delivery –satisfaction. ·          Delivery refers to customer perception of delivering actual product and services. ·          Expectation refers to customer expectation about product and service. Major factors influencing customer satisfaction: 1. Product-meeting customer expectations. 2. Sales-concentrating on major customer touch points. 3. Post purchase activity-rendering best services to the customer. 4.Culture-bringing a positive environment among employees for rendering better customer service.   BU...

BUSINESS BUYER BEHAVIOUR MODEL The buying behavior of the organization that buys goods and services for the use in the production of other products and services. BUSINESS BUYING PROCESS: The decision process by which business buyers determine which products and services their organization   need to purchase and then find ,evaluate and choose among alternative suppliers and brands. Business market: Business market differ in many ways from consumer market .Major differences include market structure and demand ,the nature of buying unit, type of decision and decision    process involved. Business buyer behavior : It explains about how business buyer will respond to various marketing stimuli. It explains about the actor and forces that stimulate the purchase decision. Types of business buying situation: 1. Straight rebuy-reordering something without any modification. 2. Modified rebuy-buying a product by modifying product specifications, prices, terms, suppliers...

ADVERTISING  “ANY PAID FORM OF NON PERSONAL PRESENTATIONS AND PROMOTION OF IDEAS, GOODS, AND SERVICES BY AN IDENTIFIED SPONSOR”                                                                                                          BY PHILIP KOTLER CONCEPTS OF ADVERTISING Advertising professionals are responsible for development and implementation of creative strategy. Rich concepts serve as a foundation for advertising. Concepts include –creative idea, creative execution, and media use. 4 elements of advertising are: 1. Advertising strategy:     *Logic planning gives direction and focus.     *Every effective ad implements a sound strategy.      *Advertisers d...